5/9/2013 11:24 AM EST
Social media is no longer just a tool we use to connect with friends and family. Since its inception, social media has evolved into something so much more than simply liking the latest photos from Friday night, retweeting an inspirational quote or competing in popular online games. Social media platforms have become a mandatory business [...]
5/1/2013 10:26 AM EST
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! Monday Mantras from an Integrated Marketer’s Perspective By: Jessica Guida Follow Jess on Twitter: @lotus823_Jess Have the Monday blues got you down? Let social [...]
4/26/2013 9:18 AM EST
Who would have thought? Looking through old pictures can bring back a lot of memories. With Facebook reaching its tenth year in 2014 (!), it has never been easier to find nostalgic pictures from your past. Seeing what clothes you once wore might be embarrassing and coming across a picture of someone you used to [...]
4/25/2013 9:32 AM EST
Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest [...]
4/24/2013 9:35 AM EST
lotus823 to power strategic integrated services campaigns, executing SEO and social media for AfterShokz and PR and social media for No. 8 Brands, to help bolster brand visibility for the consumer electronic companies lotus823, an integrated marketing agency with offices in N.J. and Fla., is proud to announce the addition of two innovative companies to [...]
4/22/2013 11:44 AM EST
You’ve heard it before: Teamwork helps productivity, and productivity is the bottom line when things just have to get done. In the integrated marketing space, there’s always a list 15 miles long of priority items to accomplish. When you hit the wall of juggling tasks, there is nothing better than having a team to lean [...]
4/13/2013 9:50 AM EST
Today is Thomas Jefferson Day! Celebrate the birthday of one of our founding fathers, Thomas Jefferson, who drafted the Declaration of Independence. “I like the dreams of the future better than the history of the past.” ~Thomas Jefferson
4/10/2013 10:32 AM EST
The workday always makes me feel hungry. Whether sorting e-mails, corresponding with clients or pitching new products, the brainwaves used at work seem to burn more calories than my nightly runs. That busy feeling is something we all crave and thrive on at lotus823. Whether the public relations team is vigorously pitching a new product [...]
4/5/2013 10:11 AM EST
Are you looking for a marketing internship in New Jersey this summer? You can intern with a group of friendly and creative marketing savages at lotus823. Our interns are exposed to a mix of public relations, search engine optimization (SEO) and social media marketing (SMM) strategies during their marketing internship experience, giving them essential knowledge [...]
4/3/2013 5:45 PM EST
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! As we moved away from winter and into the spring, we took you through the many different aspects of social media. Our blog post [...]
4/1/2013 2:36 PM EST
Pinterest Positivity. Indulge in some Monday-oriented quotes from Pinterest. You’ll come across gems such as this: Quote it Out. Are you the type that simply loves a good old plain text quote? We got you: For your Facebook page: Dear Monday, Thanks for having the word “mon” in you. That’s French for “mine,” in case [...]
3/25/2013 12:28 PM EST
There is so much to learn as a college student and intern. I would never knock my school or the education I received, but if it weren’t for my internship at lotus823, I would be graduating with a semi blindfold when it comes to certain marketing skills. Search Engine Optimization (SEO) is a phrase I [...]
3/20/2013 12:45 PM EST
Twitter is a great platform for a number of things. It can be used to advertise, to communicate with people you normally couldn’t talk to, or can even be used as a public journal (“Dear world, I woke up today! #noonecares”). Twitter is everywhere and more and more people are using it every day. The [...]
3/15/2013 2:35 PM EST
The search for the perfect honey mustard is an art. Yes, an art – to which I’ll add that it’s an art I have dedicated myself to experiencing and analyzing for many years now. One could say, I’m more adept in this pursuit than to that of finding a mate. I know exactly what I’m [...]
3/13/2013 10:31 AM EST
When something goes wrong with a product or service, the customer needs a way to complain. Until somewhat recently, customers were forced to make phone calls directly to the company if they had an issue. Now, customers are using social media sites to voice their complaints. It is much easier and less time consuming to [...]
3/8/2013 5:13 PM EST
The integrated marketing monthly roundup is your source for all lotus823 blog posts from the past month. From public relations to social media and search engine marketing, we’ve got you covered! This week loops you in on conquering CES, Super Bowl social media, creating a work-life balance, product launch platform, Launch.it, and how to break [...]
3/6/2013 9:45 AM EST
RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts lotus823, an integrated marketing agency with offices in N.J. and FL, has added iconic electronics brand RCA to its growing client roster. lotus823 will implement monthly social media services as part of a [...]
3/1/2013 6:49 PM EST
The month of February is such a fascinating month. There is so much to wrap your mind around from the month’s interesting symbols to the holidays and events. Not only does February have 28 days in a common year but it also has a range of patterns that can be seen during the month of [...]
2/26/2013 9:35 AM EST
N.J.-based integrated marketing agency, lotus823, to implement social media and search engine optimization services for barnwood furniture architects, Old Barn Star lotus823, an integrated marketing company, offers a mix of search engine optimization and social media services to its newest addition, Old Barn Star. lotus823 will use a comprehensive cross-platform approach, combining search engine optimization [...]
2/25/2013 10:23 AM EST
Landing that first job after college is something we all look forward to. Your hard work and dedication has finally paid off, and you feel a certain type of validation as a result. For most Americans, work means being at a desk and computer for most, if not all of the workday, even at an [...]
2/22/2013 2:40 PM EST
As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its innovative integrated marketing approach to bring client brands to [...]
2/19/2013 5:38 PM EST
Last month, I explored the difference between a college classroom and professional office. Over the past few months I have been adjusting nicely to the differences between classroom assignments and client work, although I am still trying to find the comfortable balance between my personal life and work life, during this major life transition. At [...]
2/4/2013 12:20 PM EST
Opportunistic social media moments happen everyday… but when they happen during the biggest football game of the year, social media history is made. For reasons not known just yet, a massive power outage meant 35 minutes of near-darkness at the New Orleans Superdome during the epic showdown between the Baltimore Ravens and the San Francisco [...]
2/1/2013 9:38 AM EST
This year, I was fortunate enough to attend the 2013 International Consumer Electronics Show (CES) on behalf of a number of our CE clients. Here are few lessons learned from a CES first-timer. For weeks leading up to the show I could barely sleep due to equal thirds of excitement, anxiety and mental planning. I [...]
1/29/2013 10:39 AM EST
Getting a single view on your blog post is one thing, but gaining a dedicated following is a whole different story. If you want your website or blog to be successful, you need readers to come back again and again. Here are a few easy tips to help bring more followers to your blog: 1. [...]
1/25/2013 9:25 AM EST
Are you thinking about putting your business on Instagram? Or, are you already on Instagram but not sure how to promote your business? Instagram can give your business the extra visibility and engagement it needs to succeed. Read further to discover how you can tap into the Instagram community and showcase your brand. What Is [...]
1/22/2013 9:22 AM EST
Every minute, 48 hours of video is uploaded to YouTube. Getting a video noticed is no easy task. It takes a certain amount of luck for a video to “go viral,” but with proper promotion, a compelling video can receive views and be shared across the web. Here are a few quick tips to help [...]
1/18/2013 3:56 PM EST
lotus823 is a collection of unique, dynamic young professionals led by a husband and wife team; both of whom are well-rooted industry veterans. As a young PR and integrated marketing professional, I couldn’t ask for a more solid foundation to launch my career from. Although small in size (there’s nine of us here in the [...]
1/10/2013 11:13 AM EST
Can you believe it’s already day three of The International Consumer Electronics Show (or simply CES) 2013?! Laptops, tablets and smartphones are topping the review charts and Twitter accounts are buzzing with pictures and reviews! This year topped CES 2012 with a 4% growth rate and attendance is at an all time high with over [...]
1/8/2013 8:55 PM EST
As technology keeps advancing, our way of life begins to shift as well. Most phones, tablets, gaming systems and, now, even clocks have a Wi-Fi option. People are becoming more connected and it’s become hard to avoid. We have become a society of immediacy, which comes at a cost. The word ‘data’ is becoming very [...]