Live Blogs outperform other online news formats by up to 300%
Live Blogs more transparent, trusted and ‘factual’ than conventional online news, according to research by City University London.Researchers from City University London have found that Live Blogs are getting 300% more views and 233% more visitors than conventional online news articles on the same subject. They also outperform online picture galleries, getting 219% more visitors. Live Blogs relay commentary and analysis as news is unfolding rather than summarising an event after it has finished. The transparent nature of the format means that readers feel the information they receive is