NENT Group and Matchroom Sport agree five-year partnership in nine countries
· Matchroom Sport content to be shown live on Viaplay in Iceland, Estonia, Latvia, Lithuania and Poland for the first time · Agreement secures more than 700 hours of live darts, snooker and more for Viaplay every year · Long-term, multi-territory deal is NENT Group’s latest with a key sports rights holder Nordic Entertainment Group (NENT Group), the Nordic region’s leading streaming company, and Matchroom Sport have renewed their media rights partnership in Sweden, Norway, Denmark and Finland while extending it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time.