Adverty completes programmatic integration with BidSwitch to enable automated ad sales
The completed integration allows Adverty AB (publ) to act as agent for content publishers (games and apps) within BidSwitch's programmatic infrastructure, enabling fully automated matching of advertisers and publishers through hundreds of connected partners. The first advertising campaigns are expected to be launched in the second quarter of 2019.Adverty is excited about the partnership with BidSwitch, one of the leading players in programmatic advertising technology and has now completed the technical platform integration. Programmatic advertising is the industry standard for