Metsä Group’s Kuura textile fibre gained important recognition in sustainability matters
Kuura textile fibre, which is made out of softwood pulp from the Äänekoski bioproduct mill, received a ‘Green Shirt’ rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres. The ‘Green Shirt’ rating, awarded to Kuura for the third consecutive year, requires a risk-free, transparent supply chain, and traceable raw materials, among others. Leading brand owners, in terms of environmental