Fazer launches Fazer Willja, a new plant-based product family made from oats – as many as 83% of Finns use plant-based products
Finns are at the forefront of plant-based product consumption in the Nordic countries.* The new Fazer Willja product family responds to the continuously increasing demand for plant-based products and contributes to Fazer’s journey towards a modern, sustainable food company.The demand for plant-based products is clearly increasing in Finland**. According to consumer study* commissioned by Fazer in December 2021, more than half of the respondents would like to eat plant-based products more than they currently do. Today, Fazer will introduce a new plant-based product family, Fazer Willja, in