New strategic direction for Pharmacolog
Pharmacolog is implementing a change in the current strategy to pave the way for strong commercial development. The company's analytics software will be sold through a SaaS model to significantly decrease the initial investment for customers and the company will at the same time secure recurring revenue. The distribution will also be broadened to more channels and markets.The distribution of the products has so far has been based on sales through two partners, B. Braun and Codonics. To increase exposure to customers, a broader approach is taken, with more distributors and partners. The