Brighter grows - recruits Arabic speaking project manager for market introduction of Actiste in the GCC region; and also strengthens the CFO office.
Brighter strengthens its marketing and sales team for the introduction of the company's unique Diabetes Solution Actiste® in the Middle East. The Gulf Cooperation Council (GCC) region has the fastest increase in diabetes in the world and the disease has a high priority in many of the region's countries. “13% of the citizens in the United Arab Emirates have diabetes today and the populations share of diabetics is expected to double by 2045. In Kuwait, 10% of the population have diabetes and the proportion is expected to increase by 125% by 2045. It is an incredibly interesting market to