The Risenta brand celebrates its’ 80th birthday – with a big relaunch!
It's 1940. World War II is raging and there is a shortage of food in Sweden. Young entrepreneur Uno Grindby decides to start importing rice to the hungry population; Risenta is born! Today, 80 years later, the yellow brand – with its’ healthy, 100% climate compensated products, is more relevant and loved than ever. And Paulig intends to keep it that way. The company is now relaunching the brand and the assortment - with a new brand platform, new packaging, new design and even better content. With this relaunch, Paulig wants to reach a broader target group with Risenta’s healthy, sustainable