Paulig celebrates the 70th anniversary of the Paulig Coffee Ambassador tradition that has developed Finnish coffee culture and is still going strong in a reformed format
Paulig’s Coffee Ambassador has inspired Finnish coffee lovers for over 70 years. The Coffee Ambassador’s role has evolved and changed over the years. The current ambassador, Paulig’s Inkku, is an open-minded explorer of the coffee world, working mainly through social media.
Paulig’s Paula inspired the nation of coffee lovers a hundred years ago
The story of Paulig’s Coffee Ambassadors began more than a hundred years ago, as the first consumer fair was arranged in Helsinki in 1920. Six years later, Paulig’s very own PR character, Paulig’s Paula, was created as an illustration