Bambuser pilot tests a new Live Video Shopping format
Bambuser will pilot a new format of Live Video Shopping in early July in collaboration with selected influencers and brands.[Next Generation 20]
During July, Bambuser will invite selected influencers and brands to pilot a new format of Live Video Shopping tailored to influencers. The new format allows, for example, an influencer to showcase an outfit with products from different brands and e-retailers, but with an integrated checkout and a joint payment.
The new format has been developed by Bambuser’s Advisory Board in close dialogue with influencers combined with lessons from China,