Petra Kaur assumes new role at Brighter.
Petra Kaur, formerly Chief Communications and Marketing Officer, today assumes the role of Chief Commercial and Marketing Officer. The transition is a natural part of the company's ongoing change process, in which the need for commercialization and sales activities is increasing. “Petra has long experience in sales and marketing in the pharmaceutical industry, combined with great understanding of Brighter’s target group’s needs. Now that the company is evolving and moving towards being more commercially active, we see it as a good time to implement this shift, meaning that Petra will