Scania merges corporate marketing and communications
Scania is establishing a new corporate organisation to integrate communications, brand, marketing and sustainability. The new organisation is headed by Erik Ljungberg.This new function will strengthen the company’s communications efforts and enable speed and synergies in support of the business strategy. Communications, Brand and Marketing combines resources and responsibilities from the current Corporate Relations function with customer-oriented marketing operations that previously belonged to Sales and Marketing. The newly established function will also take responsibility for driving