In 2021, spices give everyone a way to travel the world – the quality and origin of pepper attract increasing interest
“One of this year’s food trends is to explore flavours from all parts of the world in the home kitchen,” says Magdalena Färemo, Paulig’s Knowledge & Insight Director. Diversity is the key trend in the use of black pepper. Consumers also want to know about sustainability issues and origin. According to Paulig’s sustainability promise, by 2023, all Paulig Santa Maria pepper will come from sources verified by a third party. The exceptional amount of time spent at home has made people try new flavours and enhance cooking skills. “On the other hand, people are also interested in quick