Paulig invests in Amatera, a biotech startup and game-changer for coffee cultivation
Paulig’s venture arm, PINC, is investing in the French startup Amatera, an innovative biotech platform for the sustainable cultivation of perennial crops. Amatera’s first solution speeds up the breeding of coffee beans four to five times compared to conventional breeding, without GMOs. Their goal is to create a new coffee variety that combines the rich flavour of Arabica with the robustness and higher yield properties of Robusta. This investment supports Paulig’s aim to develop a food culture that promotes the well-being of people and the planet.Each year, about a trillion cups of coffee