Fazer Aito renews its brand and aspires growth also in the international oat drink markets
The significant brand renewal can be seen not only in the Fazer Aito packaging design but also in the recipes and in the expansion of the product range. The new products have been developed according to the consumers’ wishes, and the colourful and fresh packaging design will brighten up the oat drink, cooking product and gurt shelves. The share of plant-based products in Fazer’s offering is already 48 percent, and now the company is aiming to grow its entire plant-based product range and market share even more in Finland and internationally.This spring, Fazer Aito is being renewed in many