STAR ALLIANCE CELEBRATED 20 YEARS OF CONNECTING PEOPLE AND CULTURES NEW STRATEGIC FOCUS UNVEILED
Star Alliance returned to Frankfurt, the place of its birth, to celebrate 20 years of “Connecting People and Cultures”. For the next decade, the Alliance announced a strategy of harnessing digital technology to further enhance the travel experience of Alliance customers.The Alliance’s Chief Executive Board, comprising the CEOs of all 28 member airlines, held its summer board meeting in Frankfurt on May 14th, during which the CEOs were briefed on the progress of the Alliance’s current business plan and future strategy. The meeting fell exactly 20 years to the day when its founder members –