Matsmart is cutting Nordic food waste and aims to expand its e-com store to new markets
Erik Södergen owned a grocery store in Stockholm and was frustrated he had to throw away completely edible food because the best before date was due. Something needed to be done and last year alone the e-commerce company Matsmart saved 708 tons of food from being wasted. “A bottle of water does not go bad just because Tuesday changes to Wednesday and the best before date passes. The best before date is only the producer’s promise that the product keeps the same quality as when it was packaged. Also, the best before date should not be mixed up with the use by date”