Visma continues Visma Ski Classics sponsorship
Visma has been the title sponsor of Visma Ski Classics since 2015. The parties have now agreed on a prolonged agreement lasting until May 2020. Visma Ski Classics includes Birkebeinerrennet, Vasaloppet, Marcialonga and eight other prestigious and traditional races across Italy, Switzerland, Germany, Czech Republic, Sweden, Finland and Norway. What sets it apart from other ski events is that amateur skiers compete next to professional teams, making for an exciting competition watched by over 20 million viewers in 70 countries around the world. Doubled audience – The interest in long-