UPM Raflatac collaborates with Magic Add to launch RafMore smart label solution
(UPM Raflatac, Helsinki, 7 September 2017 at 10:00 EET) - UPM Raflatac launches an innovative new solution for brand promotion, protection and logistics applications. Developed in cooperation with cloud-based data and content management experts Magic Add, RafMore combines pressure-sensitive labels and unique machine-readable codes to open up completely new possibilities for product verification and tracking, marketing analytics and consumer engagement. RafMore is a smart solution that provides the possibility to give each and every labeled product a unique digital identity. The unique