Forecasting Alternative Payments in Online Gambling; Promising, But Uncertain
In brick and mortar casinos, entertainment, plush surroundings and food and beverage options are ployed to lure in would-be bettors. Online, glitzy webpage banners, targeted ads and video spots during sports programming are the chosen tactics.Now consider the gambling industry. Complex doesn’t begin to cover it. There are innumerous challenges getting humans to ‘play’ with money including the massive potential for fraud, market monopoly from big companies, currency volatility and heavy political interest. So how have alternative payment methods, defined as non-card payments and