Spicy packaging wins the design competition PIDA
The BillerudKorsnäs prestigious design competition PIDA has been completed. The overall winner is the French entry “RESPICE” made by the three design students Romane Bazile, Jeanne Douchet and Marion Braconnier from IUT Reims. The winning concept challenges conventional packaging and awakens the senses.The winning students describe their packaging project as follows:“RESPICE is a way to spice up your life. It is a really tasty box to put in your kitchen as a decorative display. The opening of the box provokes a sound that excites your hearing and allows you to guess at the ingredients.