NENT Group and Play sign Polish Viaplay distribution partnership
· Viaplay included in new PLAY NOW TV subscriptions and available free to current subscribers until end of January 2022 · Play’s millions of mobile postpaid customers can choose to access Viaplay for a free trial period · Viaplay’s Polish offering spans Viaplay Originals, international films and series, kids content and premium live sports
Nordic Entertainment Group (NENT Group) and Poland’s leading mobile operator Play have agreed a multi-year distribution deal that makes NENT Group’s Viaplay streaming service broadly available to Play’s millions of postpaid subscribers. Viaplay