Mainichi first Japanese publisher to implement Cxense Conversion Engine
Oslo, Norway – 23 August 2018 – Cxense ASA (OSE: CXENSE) today announced that one of Japan’s largest publishers The Mainichi Newspapers Co., Ltd (Mainichi) has signed an agreement to implement Conversion Engine, Cxense’s new machine learning-powered solution for dynamic paywalls and personalized customer journeys later this year. In addition Mainichi extends its use of Cxense's Data Management Platform (DMP) with Intelligent Personalization in order to increase advertising revenues. Founded in 1872, Mainichi operates local and national newspapers, as well as magazines, and several other