As the growth of streaming slows, service providers need to exploit their opportunities wisely
Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that Australian streamers are doubling down on price being the most important purchase criterion, followed by breadth of content available. · Only 36 percent of respondents in Australia indicate they stream more compared to last year, a decline of 13 percentage points as compared to the 2022 study · The gap between free online services and paid subscription services is starting to close, with free online services accounting for 33 percent of total streaming time (