Scandic announces plan to grow with new brand at Capital Markets Day 2020
Today at Scandic Hotels’ Capital Markets Day in Stockholm, President & CEO Jens Mathiesen and other members of Scandic’s Executive team will present Scandic’s strategic direction, focus areas and financial performance. The company also launches Scandic GO, a new brand in the growing economy hotel segment that will boost Scandic’s growth potential. Since 2015, Scandic’s net sales have risen from 12 to 19 SEK billion. At the same time, adjusted EBITDA has increased slightly more than 60 percent while the company’s balance sheet has been fortified. During 2019, Scandic introduced five