STOREBRAND ASA: Kron and Storebrand join forces: "The barrier for investing is too high"
On 3 January 2023, Storebrand's acquisition of Kron will be completed. Kron and Storebrand want to lower the barrier for retail investments. Half of the Norwegian population has not yet started investing in funds or shares.The companies will together take on the task of making it easier and more enjoyable to become an investor. What has previously been reserved for professionals will now be available to everyone. "We have been impressed by the enthusiasm for investments which Kron has created. Now, with all the necessary approvals in place, we can start to work on our common ambition –