Newbie increases size of its store in Gothenburg’s Gallerian Femman
Leading baby and kids clothing brand Newbie is expanding and moving to a larger store in Gallerian Femman in Gothenburg. Towards the end of this year, Newbie will increase its presence at the mall with the opening of a new store of approximately 200 square metres on street level, making it the largest Newbie store to date.Newbie was founded in 2010 and is one of Swedish clothing chain Kappahl’s own brands. The philosophy of the Newbie brand is to produce durable and timeless children’s clothing that lasts. It has had a store in Femman, Nordstan, since 2017, and is now making an additional