Axfood acquires Middagsfrid
Axfood is acquiring, through its subsidiary Matse Holding AB, 100% of the ownership of Middagsfrid. “Through this acquisition we will strengthen and further broaden our customer offering,” says Klas Balkow, President and CEO of Axfood. Middagsfrid, established in 2007, was first in the world to offer ready-packed grocery bags with predefined recipes directly home to customers’ doors. The company today has some 20 employees and delivers groceries home to customers at some 300 locations throughout Sweden. Sales in 2016 amounted to approximately SEK 75 m. The company has offices and test