Unibet renews partnership with the National Hockey League in Sweden
Kindred Group, under its flagship brand Unibet, has announced a multiyear renewal of its partnership with the National Hockey League (NHL) in Sweden. The partnership solidifies Unibet as the leading operator for ice hockey betting in Sweden and enables the NHL to continue to serve its robust fanbase in the countryKindred Group plc (Kindred) has announced a multiyear renewal as an Official Partner of the NHL. Through the partnership, Kindred’s flagship brand Unibet will continue to have access to a variety of marketing rights in Sweden, including digitally enhanced dash boards (DEDs). The