University turns tide on Covid 19-hit recruitment fair with clever tech to power virtual event - attracting students from 14 countries
A UNIVERSITY facing the bleak prospect of cancelling a crucial student recruitment fair instead enjoyed huge success - by reimagining it as a virtual gathering. Potential students from 14 countries visited the event from the safety of their homes, as they exchanged almost 1,200 messages as part of the digital fair. The event, at the University of Bolton in Lancashire, England, was powered by The Access Platform (TAP), a peer-to-peer edtech company working with some of the world’s leading universities to help boost their recruitment. Nik Higgins, who is TAP’s Chief