Shaping New Tomorrow opens in Gothenburg with Wallenstam
In November, the Danish fashion brand Shaping New Tomorrow opened its first Swedish store in Stockholm. Now it is time for the next major investment, on March 8 their Gothenburg store will open at Södra Larmgatan 16 in Wallenstam’s premises.“With Shaping New Tomorrow, the Victoria district will gain a new sustainable and exciting brand, which modernizes the look of classic men’s fashion. We are looking forward to welcoming them to a genuine Gothenburg environment and a vibrant district, which is always full of life,” says Marina Fritsche, Regional Director Gothenburg and Vice CEO of