Beyond the pill: not a get-rich-quick scheme
A new report from eyeforpharma reveals the hurdles of building services within pharma companies. Pharma needs new people, new goals and a sustained effort over many years to achieve success in this area.What is clear is that services are not a “make money fast” model as Pfizer’s Integrated Health project discovered – “we were earning money but the company expected more” admits Christian Isler, Former Global Head of Solutions & Product development. Despite getting positive reviews from customers and enviable health outcomes, the service fell short of meeting its financial goals. This