Visma continues title sponsorship of Visma Ski Classics
Visma has signed an agreement to extend its title sponsorship agreement with W Sportsmedia. Visma has been the title sponsor of the long-distance skiing championship since 2015, and the renewed agreement is set to last until May 2022.
"Sponsoring Visma Ski Classics over the last four years has been a success story for Visma. The ski tour continues to grow in popularity, giving our brand great exposure and positive attention," said Øystein Moan, CEO of Visma.
Close to 20 million viewers across the world watch the televised events each season. The media exposure has also been