Björn Borg and Joel Kinnaman announce collaboration to inspire more people to work out
Swedish sports fashion brand Björn Borg is initiating a global collaboration together with actor Joel Kinnaman starting at the beginning of 2020.
The long-term collaboration will include campaigns and messages in paid as well as owned channels, where Joel Kinnaman will be the new global face of all product categories – underwear and sportswear.
The collaboration aims to inspire more people to work out by highlighting the many benefits of exercising; a common goal that both parties share.
”We strongly believe in Joel’s ability to inspire both men and women to start