Resurs’s Nordic consumer survey: Consumers are happier with in-store purchases than online purchases
Resurs’s Nordic consumer survey into the factors generating customer loyalty has revealed that a wide range of products is not always a recipe for success, especially for online retailers. The survey showed that consumers are generally happier with the purchases they make in physical stores than with their online purchases. This is one of several insights presented in the Resurs Retail Report: Strategies for a loyalty-creating customer journey, which will be published later this year.It is particularly attractive for digital channels to offer a broad product range, with a variety of options