New music study will help sell GANT’s clothes
Stockholm, 5thof November 2015 GANT has recently performed a study together with Soundtrack Your Brand that shows that the right music, played at the right place and at the right time, enhances the in-store customer experience. The study was conducted in one of GANT’s stores and clearly shows that the correct choice of background music increases both sales, customer satisfaction and provides a stronger brand impression.Now, GANT has signed an international agreement with Soundtrack Your Brand to implement its music solution in GANT’s stores globally. "We were positively surprised by