Yaytrade launches a circular partnership together with the Swedish fashion platform Wynd - Meet the Icons
Ytrade Group AB (publ) (”Yaytrade”) and Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey, as represented by 12 influencers. The average Swedish consumer buys about 15 kg worth of clothes per year. Of this, at least 8 kg of textiles are wasted and only 3 kg are reused. If the average garment were to be used 3 times longer, its climate impact would be reduced by 65% . One important way to increase a garment’s lifespan is