Dutch publisher alliance NLProfiel to use Cxense DMP as common data management platform
Oslo, Norway - 10 December, 2018 - Cxense ASA (OSE: CXENSE) today announced that three leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep have signed an agreement to use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month. The contract will make NLProfiel the largest Cxense customer in EMEA in terms of monthly page views and users. The publishers established NLProfiel in order to meet advertisers’ needs for standardized, high-