Don’t Overwash – new project drives sustainable care habits
The Electrolux Group is spreading the word on more sustainable clothing care habits through The Care Label Project, launched today by its AEG brand along with key partners from the fashion industry. At the heart of the project is a new care label: ‘Don’t Overwash’.Today, 90% of all clothing is discarded far earlier than needed, and as much as 70% of these are due to faded colors, shrinkage and misshaping. This could be prevented with better care habits. “Aftercare of clothes has a great impact on both the longevity of clothes and the environment. However, our care habits have not changed