The future of home fitness starts with a failed Kickstarter and an ice hockey star
Helsinki 15 March 2017 – FitWood, a Finnish company making Scandinavian-style fitness equipment for home use, learned from its failed Kickstarter and made its equity crowdfunding campaign a success with help from a professional hockey player.From ab belts to total gyms, home fitness devices have been around for quite some time. However, there is a problem with their everyday use: they generally look bad, and just don’t fit the harmony of a home. FitWood wants to solve this problem by adding a dash of classic Scandinavian design. “We do to fitness equipment what Apple did to mobile