Swedish Match appoints Patrik Andersson new President North Europe Division
Patrik Andersson 44, has been appointed to the position of President North Europe Division, effective October 1, 2007. He will succeed Lars-Olof Löfman who takes up the position as Global head of Smoke free products.Patrik Andersson is currently President of Wasabröd AB within the Barilla Group, a position he holds since 2004. Before joining Wasabröd AB, Patrik has spent 12 years at Unilever in various managerial positions both in Sweden and Germany. Patrik holds a Bachelors of Business Administration from the Lund University.“Patrik has a solid track record from the fast moving consumer