Hemtex has 31.3% of the Swedish market
Hemtex is maintaining its very strong leading position in the Swedish market for home textiles. Measured over the most recent 12-month period (April 2006 – March 2007), Hemtex’s market share rose to 31.3%, compared with 26.9% during the period April 2005 – March 2006. The closest competitor had a market share of just over 10%.During the first quarter of 2007, however, Hemtex’s market share declined slightly to 29.1% (30.8) in a market whose value rose by 6%. These figures were taken from the latest survey from market research company GfK.“The trend for bed and bath linen was strong during