H&M OPENS FIRST STORE IN EAST ASIA
H & M Hennes & Mauritz, the international fashion retailer, is opening its first store in East Asia, on March 10 at 68 Queen’s Road, Central Hong Kong.“We are very proud to open our first store in East Asia, in Hong Kong. China is a strategic and exciting market with great fashion awareness and spending power. We therefore see a vast potential for expansion. We are convinced that we can offer our Hong Kong customers added value through fashion and quality at the best price”, says Rolf Eriksen, CEO H&M.The new store measures approximately 3,500 square meters on four floors and offers an