Comment on Semcon’s acquisition of the design and engineering agency Propeller:
Acquisition of Propeller, the well-reputed design agency, underpins Semcon’s position as one of the most prominent design and engineering companies in Europe. With Propeller, Semcon gains a group of designers repeatedly recognised for their innovativeness. Propeller has shown it is possible to generate additional sales by giving everyday items a design that is attractive to customers.Robin Edman, CEO of SVID, Swedish Industrial Design Foundation, comments on Semcon’s acquisition of Propeller: “It’s excellent that the Swedish design industry is beginning to adapt to the international market.