TMG’s TRUTH LAUNCHES WORLD’S FIRST BLOCKCHAIN-ENABLED ADVERTISING CAMPAIGN
TRUTH runs campaign in with national publisher with 100% transparency on client spend across the supply chainTRUTH, the world’s first global blockchain-enabled media agency [and a subsidiary of The Marketing Group (TMG)], today announces the first successful deployment of an advertising campaign using blockchain smart contract technology. The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency TRUTH fully disclose all fees involved to the client. Blockchain as a technology has been validated by this campaign. It clearly demonstrates how