The S3 Agency Launches Campaign for Turtle Back Zoo, Emphasizes Global Nature, with “The World In Your Backyard”
Campaign Spans Print, Digital, Mobile, Social, and Outdoor(May 6, 2015: Boonton, NJ): This month, The S3 Agency launched the 2015 advertising campaign for New Jersey’s #1 Zoo, Turtle Back Zoo. Having worked with Turtle Back Zoo for nearly a decade, S3 focused their newest campaign – “The World in Your Backyard” – on the international educational experience available at the AZA-accredited facility right in West Orange, NJ. Bringing awareness to this top Garden State destination for both local residents and visitors, S3 created a multi-platform campaign that includes print, digital,