BrightBid releases white paper: 79% marketers report boost in ROI using AI tools
Speqta AB's (publ) ("Speqta") main service BrightBid has conducted a study among marketers in the UK. Of 200 respondents, 84% said they use AI tools of some kind, with the top three uses being email marketing (33%), content marketing (29%) and social media post generation (27%). 79% of senior marketing executives report increased ROI using AI tools. BrightBid, Speqta's main service and adtech platform, conducted a study in the UK in autumn 2023 that found that the majority (84%) of marketing executives are already using AI tools in their digital advertising strategies,