Ericsson and Vodafone Study User Reactions to Broadband Delays
· Ericsson and Vodafone Germany use neuroscience to understand how network performance affects subscriber emotions, stress levels and operator brand. · Even a two-second delay in uploading a selfie over Facebook is enough to cause stress among smartphone users participating in the study. · Results show that consumers have high expectations around time to content with even one-second delay in loading video being stressful. In a research project completed this week, Ericsson (NASDAQ:ERIC) and Vodafone Germany used neuroscience to understand what mobile broadband subscribers