How to succeed with subscriptions in consumer goods: Lessons from the Best-in-class companies
Simon-Kucher & Partners and Babson College analyzed factors of success with subscriptions in the consumer goods sector.[Boston, MA] March 17, 2021 – In Spring 2020, the COVID-19 pandemic forced companies into a world of uncertainty. Consumers shifted to online shopping in record numbers, and the internet became the platform of choice to buy anything and everything. The boom in online shopping amplified customer interest in subscriptions across various consumer markets such as fashion, beauty, pet care, and childcare, with an already well-established reputation in digital and news media